Getting Started with Google Analytics 4

Please note that you have Analyst permissions. Not everything in these articles will apply or be accessible to you. We are linking directly to articles in the Google Analytics Help Center to ensure we have the most accurate and up-to-date information for you at any given time.

There are many more articles that you may find on the Google Analytics Help Center.

Resources

• Universal Analytics versus Google Analytics 4 data
• Comparing metrics: Google Analytics 4 vs. Universal Analytics
• How to navigate Google Analytics 4
• Google Analytics 4 Understanding Google Analytics Reports
• Analytics dimensions and metrics
• Get started with Explorations
• Analytics Insights