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Search Engine Optimization (SEO) Overview and Best Practices

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3 comments

  • Trisa Parker

    On this page there is a section about page descriptions and search optimization.  There is another article that states that descriptions are not part of the search index.  Can you explain what the page description's purpose is within engage?  

     

    https://www.civicengagecentral.civicplus.help/hc/en-us/articles/360008712473-Google-Does-Not-Index-Description-Fields

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  • Coty Woodside

    You will want to populate all of your page description fields when creating them.  These descriptions are often used as the snippet view on Google search results, particularly when the page does not have a clear block of text to pull the snippet from.

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  • Deb Markham

    This is a Google "feature". Google doesn't use meta-descriptions for snippets anymore. It's more like a back-up. 

     

    From Google: "Google will sometimes use the <meta name="description"> tag from a page to generate a snippet in search results, if we think it gives users a more accurate description than would be possible purely from the on-page content." - https://developers.google.com/search/docs/appearance/snippet#meta-descriptions

     

    From an SEO perspective: Content is king, but everything counts - except keywords. Keywords have been ignored by Google for over ten years. 

     

    This post is old, but I am new to using CP. The conflicting info confused me, too. 

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