Viewing Site Search Data in Universal Analytics – Municipal Websites Central Help Center

Expand Behavior list
Expand the Site Search list
Choose from one of the following to change to that view:
- Overview: The Overview report is a high-level view that outlines key metrics including how many internal site searches were completed, what the most common search queries were, time spent on the website after search, etc.
- Usage: The Search Usage report will compare the number of sessions where your internal search tool is used with sessions where your search tool is not used.
- Search Terms: Report which shows you the exact keywords which users are using to search your website. This is a great report for identifying what your users are looking for and then creating that content or finding a way to make it easier to find the content.
- Search Page: Report which shows the pages from which people are searching.